Skip to main content
Last Updated: November 24, 2025

Privacy Policy

We are committed to protecting your data and ensuring transparency in how we operate.

01
Introduction

Uplyft Technologies ("we," "our," or "us") provides AI-powered search solutions for e-commerce platforms. This Privacy Policy explains how we collect, use, and protect information when merchants integrate our services on their platforms.

02
Information We Collect

From Merchants

Data necessary to deliver our services upon integration:

  • Product catalog information
  • Collection & category structures
  • Store configuration settings

From Shoppers

When shoppers use search functionality:

  • Search queries (text & voice)
  • Search interaction data
  • Anonymized session identifiers
  • Device type & browser info

We do not collect personally identifiable information from end customers (no names, emails, or payment details).

03
How We Use Information

Deliver AI-powered semantic search
Generate automated product attributes
Provide product recommendations
Monitor usage & provide alerts
Generate weekly usage reports
Improve search accuracy
Conduct billing calculations

04
Data Ownership

Merchant Data

All merchant-specific data, including product information, customer search data, and any customizations created specifically for the merchant, remains the sole and exclusive property of the merchant.

Our Technology

We retain all rights to our pre-existing technology, software, algorithms, frameworks, methodologies, and know-how. Merchants receive a non-exclusive license to use our technology.

05
Data Sharing & Disclosure

We do not sell, rent, or trade merchant or customer data to third parties. We may share data only with:

Infrastructure

Cloud hosting services under data processing agreements

Legal Compliance

When required by law, regulation, or valid legal process

Business Transfers

Mergers or acquisitions, with prior notice to affected merchants

06
Data Security

  • Encryption in transit (TLS/SSL) and at rest
  • Secure cloud infrastructure with role-based access
  • Regular security assessments and monitoring
  • Limited employee access on need-to-know basis

07
Data Retention

Product
Retained while service is active; deleted within 30 days of termination.
Analytics
Aggregated and anonymized data retained for service improvement.
Logs
Maintained for billing verification and audit purposes.

08
Merchant Rights

Merchants have the right to:

Access stored dataRequest correctionsRequest deletionExport dataAudit servicesTerminate with notice

09
International Transfers

Data may be processed on servers located outside your country of residence. We ensure appropriate safeguards are in place for international transfers in compliance with applicable data protection laws.

GDPR Compliance (EU/EEA)

Legal Basis:Legitimate business interests and contractual necessity
Controller:Merchant remains data controller; we act as processor
Rights:Access, rectification, erasure, restriction, portability

CCPA Compliance (California)

We do not sell personal information. California residents may exercise their rights under CCPA by contacting us.

Children's Privacy

Our service is not directed at children under 13. We do not knowingly collect data from children.

10
Contact Us

Website
uplyft.ai
Address

42/436/B, Pongal House, Alappuzha Railway Road
Alappuzha, Kerala, 688012, India

Business Hours

9:00 AM - 6:00 PM SGT
Mon - Fri (excluding public holidays)